Asilana Marketing Enterprise
Charlotte Indoor Air Quality Specialists and Mold Inspectors Build Brand Awareness and Increase Customer Leads by 20%
Smith Environmental Solutions, an indoor air quality and mold inspection business based in Charlotte, NC, has been operating for over 15 years. The founder, Daniel Smith, had experienced many successes over the years, but after a while, the business hit a standstill. Recognizing this standstill, Daniel did not want to wait to see if things would get better, he wanted to do something about it while he had the chance.
Smith Environmental Solutions needed a plan. They needed to reassess where they were at versus where they wanted to go and they needed us to help them figure out the best strategy to get there. Their biggest challenge was helping prospective clients understand the need for their services. Since indoor air quality and mold inspections are not federally regulated, they struggled to convince people of the importance of getting their homes inspected by a certified mold inspector, improving their indoor air quality for their family, and ultimately paying for those services.
At first, Daniel was extremely skeptical about hiring an agency, since he had just gone from an awful experience. Daniel had hired a marketing agency to help build his company, but instead, they did nothing but cash his checks, offering no return on investment. Not willing to give up on his marketing journey for his business, he reached out to many marketing agencies to help him turn things around and when he found AME, he decided we were the perfect fit for his company and what he wanted to achieve.
Message from Founder
The Rebranding Process
As part of the rebranding process, we setup and directed a personal branding photoshoot and commercial exclusively with the founder of Smith Environmental Solutions. This allowed him to step outside of his comfort zone, take time to perfect his messaging and share his brand vision with the world, professionally.
02. PROJECT DETAILS
THE AME EXPERIENCE
After understanding the needs of Smith Environmental Solutions, we were able to identify the core of their issue: the business had no identity. It would be very difficult for anyone to sell themselves or their business without taking the time to sit back and DEFINE it first. We worked with the team to develop their brand story, their purpose, and how they could pitch the necessity of their services to prospective clients. We took it a step further and found ways the company could build meaningful relationships in the community for causes they support.
Our number one goal was to build personality and brand awareness. We brainstormed with the team over a series of marketing and strategy meetings to map out various awareness opportunities and ways to build their presence in the city and online. We were able to create an AME marketing collateral, marketing and business strategy, social media graphic, and branding package for their team that would lead them down the road to success.