01. Overview

Client Profile

From Fitness Logo to Fitness Brand: Get Mo Phit Increases Customer Reach by 210% with Website Launch and Strategic Digital Marketing Campaigns

the challenge

Morgan started a fitness business that she was passionate about, but no one knew about it. She had no idea where to start when it came to branding, social media presence, and reaching her desired clientele. Morgan had been researching endlessly on ways to “create a brand.” Eventually, she was referred to AME, after hearing about what we had done for various other small businesses, she was intrigued and determined to learn how we could assist her. She had a lot of skills as a trainer, but she was lacking the image, a defined target audience, and a message to actually reach that desired audience. This is where we came in.

Client Pain Points:

  • Undefined Target Audience 

  • No Digital Footprint

  • Instagram Presence, but not Structured

  • No Brand, just a Logo

  • Zero Digital Marketing for her Business

02. PROJECT DETAILS

THE AME EXPERIENCE

OUR SOLUTION

AME partnered with Morgan to help her define her target audience and brand, Get Mo Phit. We helped her discover her “why” and how it could resonate with her new desired clientele.
 
We produced various social media and digital campaigns for her to define her brand and increase awareness. We strategized to find new ways to build engagement and loyal Get Mo Phit fans. This, in turn, led us to encourage her to write her story in a 100 page eBook. We worked with her every step of the way as she wrote this book, which on a personal level meant so much to her as her reason for getting into fitness was inspired by her mother’s death caused by cancer. In her book, “Finding Your New Normal,” she encourages women to use fitness as a way to fight through grief, as she did when her mom passed.
 
Over the course of this project, we successfully released four digital campaigns, designed and launched her website, created various social media graphics and visuals to support her campaigns, and designed her first book.

the impact

Increase in prospect client reach by 210%

Increase in social media followers by 23.2%

Increased brand awareness on all social media platforms

DIGITAL CAMPAIGNS

100+ PAGE ebook

CREATIVE PHOTOSHOOT

CUSTOM WEBSITE

Client Testimonial

"This website is an exhibit of me, my passion, and my mission. Thank you so much Asilana Marketing Enterprise for bringing this to life. When I first met the founder of AME in 2015, only God knew she would be such a crucial piece to my path. AME's passion for small businesses and marketing inspires me so much. Thank you for helping my visions come to life!"
Morgan Burrell
Client, Get Mo Phit
Client Testimonial - Branding & Photoshoot Experience by Morgan Burrell, Founder
  • Client Testimonial - Branding & Photoshoot Experience

Would you recommend ame?

"Working with AME was wonderful! Analisa is so great at what she does and has a true creative eye. The team designed my website and an Ebook for me that were fire! Their passion and love for what they do is truly inspiring and motivating! I would 10/10 recommend her and the AME team!"
Morgan Burrell
Client, Get Mo Phit

scope of work

Discovery

Strategy

Design & Direction

Launch