CREATIVE DIRECTION | WEBSITE DESIGN

Carol Maraj Foundation

The Carol Maraj Foundation, founded by Carol (mother of rap star Nicki Minaj) is a non-profit organization that empowers domestic violence victims and the socially displaced through self-esteem, uplifting, and other helpful programs. They reached out to us to redesign their website, giving it personality and pops of color.

Project Challenges

Carol had a website designed previously, but she did not feel like it resonated with her target audience. She wanted something extremely professional and fun for domestic violence victims to engage with. The topic was already heavy enough, so she wanted her site to have a fun feel. She loves pink! So we made sure to fit that into her site color palette.

breakthrough pink

survivor purple

loving lavender

renewed grey

pure white